Kerosene is a working light.
It doesn’t perform.
It reveals.
Light with purpose, used with intent.
What Kerosene means
Kerosene stands for:
Light — the foundation of photography
Work — hands, process, standards behind the result
Warmth — atmosphere without theatrics
Character — texture, wear, honest environments
What we do
Kerosene Media makes documentary-rooted commercial photography for real work — built to make businesses look credible, consistent, and worth choosing.
About Federico
Federico Corradi is a commercial photographer based in Canterbury, working across the South Island (and beyond by request). 
He has 10+ years’ experience across New Zealand and Europe, spanning hospitality, interiors, lifestyle, product, and long-form documentary work with community and heritage organisations.
His work is defined by:
Intentional, believable light (natural or shaped)
Textured, lived-in environments
Calm, honest moments
A restrained commercial finish that still feels real
“Federico was a friendly and highly professional photographer who took my profile images for Airbnb Experiences. He communicated quickly, was always prompt, and generously shared his knowledge of the standards required for the project. The images were well framed, appropriate for the brief, and delivered promptly, allowing me to launch my style business on the platform without delay. I would highly recommend Federico for any photography project or event”
—Suzanna Pearson
Stylist
FAQs
What kind of photography does Kerosene Media do?
1
Kerosene Media creates documentary-rooted commercial photography for businesses that need to look credible, consistent and worth choosing online.
The work sits mostly across hospitality, trades, rural and industrial businesses, accommodation, makers and product-based brands.
The aim is not to make a business look louder than it is. The aim is to make the real work clear.
Kerosene Media is based in Canterbury, New Zealand.
We work across Christchurch, Canterbury and the South Island, with travel beyond by request.
2
Where are you based?
Do you photograph hospitality businesses?
3
Yes.
We photograph restaurants, cafés, bars, wineries, food producers and venues.
That can include food, drinks, service, staff, interiors, atmosphere, prep, details and image libraries for websites, Google Business Profiles, menus, listings, social media and press.
Do you photograph accommodation and Airbnb listings?
5
Yes.
We photograph accommodation, Airbnb listings, rural stays, lodges, hotels and guest properties.
The focus is accurate, calm, useful imagery that helps guests understand the space before they book.
Do you photograph trades, rural and industrial businesses?
4
Yes.
We photograph trades, workshops, construction, rural services, industrial operators, makers and practical businesses.
The focus is proof of capability: people at work, tools, vehicles, equipment, process, safety, sites, details and finished outcomes.
Do you photograph products?
6
Yes.
We photograph goods, makers and product-based businesses.
The work can include product-in-use, material detail, workshop process, lifestyle imagery, packaging and campaign image libraries.
The focus is honesty: texture, use, scale, finish and context.
What makes you different from other commercial photographers?
7
Kerosene is built around real environments, real people and believable light.
The work is planned and commercially useful, but it does not chase glossy influencer content or fake lifestyle staging.
It is photography for businesses that want to look competent, grounded and trustworthy.
What’s the process like?
8
First, we clarify what the images need to do.
That might be a website refresh, a Google profile update, a menu, a listing, a proposal, a product launch, social media, press or a long-term image library.
From there, we plan the shoot around the business, the location, the people, the light and the must-have images.
On the day, the process is calm and practical. We work around real operations where possible.
Do you heavily stage the images?
9
Only when it helps.
Most of the work is lightly directed rather than heavily staged. People may be moved into better light, a space may be tidied, or a process may be repeated so it reads clearly.
The goal is still to keep the image believable.
What do clients receive?
10
Clients receive a curated set of edited final images, delivered digitally.
The images are prepared for practical commercial use across websites, social media, Google Business Profiles, listings, menus, proposals, email marketing, press and internal marketing.
Do you provide RAW files?
11
Usually, no.
Kerosene delivers edited final images. RAW files are not standard deliverables because the editing, colour, selection and finish are part of the commissioned work.
RAW delivery is only considered for approved platform, agency or internal post-production workflows.
How long does delivery take?
12
Standard turnaround is usually 10 business days from the shoot date, unless agreed otherwise.
Rush delivery may be available depending on the project and schedule.
Can you work with agencies, web designers or marketing teams?
13
Yes.
Kerosene can work directly with business owners, agencies, web designers, marketing teams and internal staff.
The important part is agreeing the outcome, usage, shot priorities and delivery requirements before the shoot.
How do I book?
14
Send an enquiry with the business name, location, preferred timing and what the images need to do.
The clearer the outcome, the easier it is to recommend the right scope.